"What if I take on that big contract and stuff it up?"
"Why can't I switch off when I'm with the family?"
"Is this it? Just working harder every year until my body gives out?"
Does this sound familiar? Every morning, you wake up to that same feeling.
Another day. Another grind. Another 12 hours of quoting, working, putting out fires, and coming home too exhausted to be the bloke your family deserves.
Your business brings in decent money, but somehow it never feels like enough. The bigger jobs? They go to other tradies.
The freedom you started this business for? It feels further away each year.
"What if I take on that big contract and stuff it up?"
"Why can't I switch off when I'm with the family?"
"Is this it? Just working harder every year until my body gives out?"
You're not lazy. You're skilled at what you do. But something's missing… that fire… that confidence… that clarity that separates the tradies who thrive from those who just survive.
The paralysing overthinking that keeps you second-guessing every decision while opportunities pass you by
The mental fog that drains your energy and keeps you stuck in survival mode day after day
The invisible ceiling in your mind that automatically says, "that's not for blokes like me" when you see bigger opportunities
Premium positioning that allows you to charge what you're actually worth
Business systems that work without you having to micromanage everything
Client acquisition strategies that bring ideal customers to YOU
Growth planning that scales your business systematically
From being physically present but mentally absent to being fully engaged with your partner and kids
From bringing work stress home to actually being the man your family deserves to have in their lives
From surface-level conversations to meaningful connections that heal relationships damaged by years of work-first living

Have technical skills but struggle with the mental game AND business growth
Find it impossible to switch off from work mode when at home
Know they're capable of more, but can't break free from limiting patterns
Want practical, no-BS strategies for both mindset AND business systems

Have technical skills but struggle with the mental game AND business growth
Find it impossible to switch off from work mode when at home
Know they're capable of more, but can't break free from limiting patterns
Want practical, no-BS strategies for both mindset AND business systems
You'll get:
Weekly 1-on-1 coaching sessions tailored specifically to your situation
Practical tools and strategies you can implement immediately
Accountability to ensure you follow through on commitments
Direct access to me between sessions for urgent challenges
Business templates, calculators, and system blueprints
Weekly 1-on-1 coaching sessions tailored specifically to your situation
Practical tools and strategies you can implement immediately
Accountability to ensure you follow through on commitments
Direct access to me between sessions for urgent challenges
Business templates, calculators, and system blueprints
CLARITY SESSION: We'll pinpoint exactly what's holding you back and create your personal Breakthrough Roadmap that becomes your blueprint for the next 12 weeks.
BREAKING THE CYCLE: Master the "Pattern Interrupt" technique that stops those negative thought spirals dead in their tracks before they derail your day.
VISION ARCHITECTURE: Create a future so compelling it literally pulls you forward, giving you that fire in the belly that's been missing for too long.
ENERGY MANAGEMENT: Discover why most tradies are running on empty and how to tap into four different energy sources that successful men use daily.
DDECISIVENESS TRAINING: Learn why you've been stuck in analysis paralysis and how to make confident decisions in seconds using the 3D Framework.
MIDPOINT RECALIBRATION: We'll celebrate your wins (no matter how small), tackle any stubborn roadblocks, and fine-tune your path forward.
RELATIONSHIP DYNAMICS: Transform your home life with boundary-setting techniques that ensure your family gets the real you, not just what's left of you.
LEADERSHIP MINDSET: Shift from technician to leader with mental models that free you from the daily grind and multiply your impact.
EPREMIUM POSITIONING: Master value-based pricing and premium positioning that allows you to charge what you're worth and attract ideal clients.
SYSTEMS & DELEGATION: Create business systems that work without you, allowing you to work ON your business instead of being trapped IN it.
CLIENT ACQUISITION: Develop systematic approaches to finding, qualifying, and converting your ideal clients consistently.
GROWTH PLANNING: Lock in your transformation with a concrete 12-month business growth plan that ensures you never slide back to old patterns.
Business Transformation Intensive: 2-hour deep-dive session focused solely on business scaling strategy
Premium Pricing Calculator: Custom tool for determining your optimal pricing structure
Business Systems Templates: Ready-to-use templates for SOPs, client onboarding, and team management
Morning Performance Stack: Custom routine to start each day with energy and focus
CLARITY SESSION: We'll pinpoint exactly what's holding you back and create your personal Breakthrough Roadmap that becomes your blueprint for the next 12 weeks.
BREAKING THE CYCLE: Master the "Pattern Interrupt" technique that stops those negative thought spirals dead in their tracks before they derail your day.
VISION ARCHITECTURE: Create a future so compelling it literally pulls you forward, giving you that fire in the belly that's been missing for too long.
ENERGY MANAGEMENT: Discover why most tradies are running on empty and how to tap into four different energy sources that successful men use daily.
DECISIVENESS TRAINING: Learn why you've been stuck in analysis paralysis and how to make confident decisions in seconds using the 3D Framework.
MIDPOINT RECALIBRATION: We'll celebrate your wins (no matter how small), tackle any stubborn roadblocks, and fine-tune your path forward.
RELATIONSHIP DYNAMICS: Transform your home life with boundary-setting techniques that ensure your family gets the real you, not just what's left of you.
LEADERSHIP MINDSET: Shift from technician to leader with mental models that free you from the daily grind and multiply your impact.
EPREMIUM POSITIONING: Master value-based pricing and premium positioning that allows you to charge what you're worth and attract ideal clients.
SYSTEMS & DELEGATION: Create business systems that work without you, allowing you to work ON your business instead of being trapped IN it.
CLIENT ACQUISITION: Develop systematic approaches to finding, qualifying, and converting your ideal clients consistently.
GROWTH PLANNING: Lock in your transformation with a concrete 12-month business growth plan that ensures you never slide back to old patterns.
Business Transformation Intensive: 2-hour deep-dive session focused solely on business scaling strategy
Premium Pricing Calculator: Custom tool for determining your optimal pricing structure
Business Systems Templates: Ready-to-use templates for SOPs, client onboarding, and team management
Morning Performance Stack: Custom routine to start each day with energy and focus
Feel like you're not getting ahead in life despite working hard
Want to break through revenue ceilings and take on bigger projects
Struggle with confidence and self-doubt when making business decisions
Can't switch off from work, affecting family relationships
Know they're capable of more, but can't seem to break free from limiting patterns
Want to wake up excited about life and business again
Are ready to invest in both personal and business transformation

Every day you remain in your current pattern means:
More premium jobs going to your competitors
More strain on your important relationships
More mental stress and physical exhaustion
Another day of settling for less than you deserve

Feel like you're not getting ahead in life despite working hard
Want to break through revenue ceilings and take on bigger projects
Struggle with confidence and self-doubt when making business decisions
Can't switch off from work, affecting family relationships
Know they're capable of more, but can't seem to break free from limiting patterns
Want to wake up excited about life and business again
Aree ready to invest in both personal and business transformation
More premium jobs going to your competitors
More strain on your important relationships
More mental stress and physical exhaustion
Another day of settling for less than you deserve

Identify the specific mental blocks holding you back from next-level success
Uncover patterns that are causing relationship strain and work stress
Reveal the business growth opportunities you're currently missing
Create a clear picture of what's possible when you break free from limitations
Determine if this program is the right fit for your specific situation

Identify the specific mental blocks holding you back from next-level success
Uncover patterns that are causing relationship strain and work stress
Reveal the business growth opportunities you're currently missing
Create a clear picture of what's possible when you break free from limitations
Determine if this program is the right fit for your specific situation
Starting in my early teens as an apprentice plumber wanting to be a tradie, and running my own business to become successful.
I was thrown into a culture and lifestyle that I thought was cool, wanting to be like the other older guys I saw at work or around work.
They always had money to buy beers, play pokies and on occasion buy drugs.
I thought I'd hit the jackpot wanting to be a tradie. Little did I know that 90% of these guys were living week to week, blasting their wages away at the pub or partying on the weekend.
At the age of 15-16, I was hooked, and this lifestyle had me drowning for years.
There were times when I did ok, but being in the culture of booze and drugs became addictive and controlling over me... I was out of control.
Over the following 15-20 years my addictions and shitty lifestyle choices got me in trouble with the police constantly, in and out of fights, loss of work, failed relationships, divorce, broke, in debt, depressed, angry, thinking I would never achieve anything.
The shit got bad and I couldn't see a way out.

I couldn't say there was a single moment where it all changed, but towards the end of my chaotic lifestyle, deep down, I wanted out and wanted to change.
Before I knew it, I was 1 week sober, then 2, fast forward to now 3 years sober and on the right trajectory, being in control and making sober conscious decisions that help me excel in life.
I've been in the Trenches (so to speak), from banging on doors for work to now people chasing me for my services.
With a successful construction company that I've built over the last few years, which continues to grow and expand into larger projects.
I now have a fit and healthy body... 4 amazing daughters... an amazing wife.
And I now look forward to each day, rising to the challenge, willing to accept failure, wanting to pursue knowledge, and creating a life that I love
It took me 20 years to realise one thing...
I was scared to fail.
For 20 years, I failed because of what I thought it meant. Success is a by-product of failure
My father always told me to fail and fail frequently!
I never knew what it meant until a few years ago, but I no longer fear failure, although I still fail a lot at things or take longer to accomplish something.
The key for me is to never give up... Now my life's purpose is to help other tradies break free from this culture and thrive on the other side of the unknown, helping create better futures for them and their families.
Today, my construction business generates consistent 6-figure revenue while I work fewer hours than ever before. I've learned to scale both mindset and business systems - and now I help other tradies do the same.
Mindset matters; it's truly a great tool that can be sharpened, and when used effectively, it will flip the script on your old life.

Starting in my early teens as an apprentice plumber wanting to be a tradie, and running my own business to become successful.
I was thrown into a culture and lifestyle that I thought was cool, wanting to be like the other older guys I saw at work or around work.
They always had money to buy beers, play pokies and on occasion buy drugs.
I thought I'd hit the jackpot wanting to be a tradie. Little did I know that 90% of these guys were living week to week, blasting their wages away at the pub or partying on the weekend.
At the age of 15-16, I was hooked, and this lifestyle had me drowning for years.
There were times when I did ok, but being in the culture of booze and drugs became addictive and controlling over me... I was out of control.
Over the following 15-20 years my addictions and shitty lifestyle choices got me in trouble with the police constantly, in and out of fights, loss of work, failed relationships, divorce, broke, in debt, depressed, angry, thinking I would never achieve anything.
The shit got bad and I couldn't see a way out.
I couldn't say there was a single moment where it all changed, but towards the end of my chaotic lifestyle, deep down, I wanted out and wanted to change.
Before I knew it, I was 1 week sober, then 2, fast forward to now 3 years sober and on the right trajectory, being in control and making sober conscious decisions that help me excel in life.
I've been in the Trenches (so to speak), from banging on doors for work to now people chasing me for my services.
With a successful construction company that I've built over the last few years, which continues to grow and expand into larger projects.
I now have a fit and healthy body... 4 amazing daughters... an amazing wife.
And I now look forward to each day, rising to the challenge, willing to accept failure, wanting to pursue knowledge, and creating a life that I love
It took me 20 years to realise one thing...
I was scared to fail.
For 20 years, I failed because of what I thought it meant. Success is a by-product of failure
My father always told me to fail and fail frequently!
I never knew what it meant until a few years ago, but I no longer fear failure, although I still fail a lot at things or take longer to accomplish something.
The key for me is to never give up... Now my life's purpose is to help other tradies break free from this culture and thrive on the other side of the unknown, helping create better futures for them and their families.
Today, my construction business generates consistent 6-figure revenue while I work fewer hours than ever before. I've learned to scale both mindset and business systems - and now I help other tradies do the same.
Mindset matters; it's truly a great tool that can be sharpened, and when used effectively, it will flip the script on your old life.
Most "mindset programs" are created for corporate suits or Instagram entrepreneurs, not for blokes who work with their hands and run real-world businesses with actual customers and deadlines.
This program was built specifically for tradies, by someone who understands the unique mental challenges you face. We're not talking about meditation and manifestation here. We're talking about practical mental tools that work in your world..on the job site, with difficult clients, when quoting big jobs, and when trying to switch off at home.
Plus, this includes proven business systems that turn mental clarity into real revenue growth.
Here's the brutal truth: You don't have time NOT to do this.
The mental patterns keeping you stuck are costing you hours every single day, through indecision, scattered focus, stress, and inefficiency. Most tradies I work with actually claw back 5-10 hours per week once they implement these mental frameworks and business systems.
The program requires just 60 minutes for our weekly call, plus 15-20 minutes daily for implementation. That's less time than most blokes spend scrolling social media or watching sports highlights.
Fair question. I'm not some theorist who's never run a real trades business.
I've built my own construction company from scratch to consistent 6-figure revenue while working fewer hours than traditional tradies. I've implemented every system I teach - premium positioning, delegation, client acquisition, growth planning.
The business strategies come from real-world application in the trades industry, not generic business theory.
The program is specifically designed for tradies ready to scale beyond their personal capacity. You'll get:
• Proven pricing strategies that increase profitability by 30-50%
• Business systems that allow operation without your constant presence
• Client acquisition methods that attract premium customers
• Growth planning that scales systematically
This isn't about working harder - it's about working smarter with both mindset and systems.
You're not alone. Most of the tradies I work with felt the same way before starting.
Here's the thing: this isn't about sitting around talking about feelings all day. It's about practical, actionable mental tools that produce real-world results.
Think of it like learning to use a new power tool. At first, it feels awkward. But with a bit of practice, it becomes second nature, and you wonder how you ever worked without it.
You'll notice initial changes within the first two weeks, particularly in your stress levels and sleep quality. By week four, people around you will start commenting on the difference in your energy and attitude.
The business impacts typically emerge between weeks 5-8 as you begin implementing the decision-making frameworks, with major business system results coming in weeks 9-12.
Look, not everyone is ready for transformation. If you're looking for a magic pill or overnight success, this isn't it.
But if you're willing to show up, do the work, and implement what you learn, the system flat-out works. Period.
The only real risk is continuing on the same path you've been on and hoping things somehow change on their own.
By the end of our 12 weeks together, you'll have a complete mental operating system AND proven business systems that run on autopilot... your personal Success Manual with all the tools, frameworks, and practices you need to maintain your transformation.
Many clients find this self-sufficient and continue applying what they've learned independently. For those who want ongoing support, I offer a monthly maintenance program that includes check-in calls and advanced strategies.
Most "mindset programs" are created for corporate suits or Instagram entrepreneurs, not for blokes who work with their hands and run real-world businesses with actual customers and deadlines.
This program was built specifically for tradies, by someone who understands the unique mental challenges you face. We're not talking about meditation and manifestation here. We're talking about practical mental tools that work in your world..on the job site, with difficult clients, when quoting big jobs, and when trying to switch off at home.
Plus, this includes proven business systems that turn mental clarity into real revenue growth.
Here's the brutal truth: You don't have time NOT to do this.
The mental patterns keeping you stuck are costing you hours every single day, through indecision, scattered focus, stress, and inefficiency. Most tradies I work with actually claw back 5-10 hours per week once they implement these mental frameworks and business systems.
The program requires just 60 minutes for our weekly call, plus 15-20 minutes daily for implementation. That's less time than most blokes spend scrolling social media or watching sports highlights.
Fair question. I'm not some theorist who's never run a real trades business.
I've built my own construction company from scratch to consistent 6-figure revenue while working fewer hours than traditional tradies. I've implemented every system I teach - premium positioning, delegation, client acquisition, growth planning.
The business strategies come from real-world application in the trades industry, not generic business theory.
The program is specifically designed for tradies ready to scale beyond their personal capacity. You'll get:
• Proven pricing strategies that increase profitability by 30-50%
• Business systems that allow operation without your constant presence
• Client acquisition methods that attract premium customers
• Growth planning that scales systematically
This isn't about working harder - it's about working smarter with both mindset and systems.
You're not alone. Most of the tradies I work with felt the same way before starting.
Here's the thing: this isn't about sitting around talking about feelings all day. It's about practical, actionable mental tools that produce real-world results.
Think of it like learning to use a new power tool. At first, it feels awkward. But with a bit of practice, it becomes second nature, and you wonder how you ever worked without it.
You'll notice initial changes within the first two weeks, particularly in your stress levels and sleep quality. By week four, people around you will start commenting on the difference in your energy and attitude.
The business impacts typically emerge between weeks 5-8 as you begin implementing the decision-making frameworks, with major business system results coming in weeks 9-12.
Look, not everyone is ready for transformation. If you're looking for a magic pill or overnight success, this isn't it.
But if you're willing to show up, do the work, and implement what you learn, the system flat-out works. Period.
The only real risk is continuing on the same path you've been on and hoping things somehow change on their own.
By the end of our 12 weeks together, you'll have a complete mental operating system AND proven business systems that run on autopilot... your personal Success Manual with all the tools, frameworks, and practices you need to maintain your transformation.
Many clients find this self-sufficient and continue applying what they've learned independently. For those who want ongoing support, I offer a monthly maintenance program that includes check-in calls and advanced strategies.
Pinpoint identification of what's keeping you stuck
Clear roadmap for your next 90 days
Specific action steps you can implement immediately
No sales pressure - just pure value
Warning:
Only serious tradies ready for real transformation should book.
This isn't for tire-kickers or people looking for quick fixes.

